Here is another of those really cool infographics that affirm the importance of video for your business. Got video?
Attribution: Content Marketing Institute & Eloqua
When you run a small business, you wear a LOT of hats! One of the things that must be done in contemporary business is to ensure that your business can be found when people are searching online for the product or service you offer. So imagine my elation to discover this today, when doing a search for “video production”
Search engine optimization (SEO) is an ongoing activity and many business owners use outside agencies to help get these kinds of results. I am fortunate to have spent the last decade in digital marketing before launching First Impressions Video. SEO is also very fluid and tomorrow my rankings can change–good or bad. But after working at this for quite a while, it’s nice to see Google “smiling at my website” today! Full disclosure: there were three listings that preceded First Impressions Video in the search results, but one was a generic Yelp listing with no specific company cited; the second was for Costa Mesa Television, which is not a video production business and the third was a directory page of the “top 15 video production services in Costa Mesa.” None of those was a stand-alone business.
Got video?
As a videographer, I have watched changes in equipment happening at a dizzyingly rapid rate over the years. SD to HD to 3D to 4K…DSLRs, GoPros, drones and other pieces of equipment and these transitions have taken place just in the last few years!! What’s a person to do?!? One thing’s for sure: You could go (and stay) broke trying to keep up! Besides, you might have the latest and greatest “gizmatchit” but in the end, it still comes down to the creative skill you possess when you look through the viewfinder. And regardless of the gear I use (I do confess to having all HD equipment nowadays!) my clients hire me because I am able to interpret their requests and deliver a finished product that we are both happy with.
One of the things that has occurred in all this change is the type of delivery medium being used. For years—if not decades, the delivery medium of choice has been the ubiquitous DVD. Now even that little plastic platter is facing potential extinction as consumers are asking for their deliverables in formats other than DVD. Even Adobe with their incredible “Creative Cloud” series of applications is unbundling and discontinuing Encore—their DVD authoring program—from their editing app, Premiere Pro.
The fact is that there are a number of options available and since it is my job to deliver in a manner and medium desired by the client, I am very open to these alternatives. As the cost of storage media continues to drop and with the advent of “cloud-based” storage, I can get your finished product to you pretty much any way you want. Here are just a few examples, keeping in mind that you still must have an application that will play the video file (with the exception of sharing or streaming services that have playing capability built-in):
According to industry website Doddle, wedding and event videographers, and even attorneys (for depositions and other types of legal videography) still desire—and sometimes require—DVDs. That said, I have used every one of the alternatives listed in the bullet points, except live streaming. As the price of that technology continues to come down, I can see adding it to my repertoire.
So here’s the question: How would you like your video delivered? I’d love to hear your thoughts! Drop me a note at info@firstimpressionsvideo.com,
A year ago, I lost my job in internet marketing. Rather than continue in that field, I took a risk and with the blessings of a supportive spouse, started First Impressions Video. After all, if not now…when? It’s been an interesting journey and have worked on a myriad of interesting projects. And while there could have been more jobs, every starting entrepreneur says the same thing. That said, I convey thanks to every customer who entrusted their projects to me, and thanks to Laurie Probasco Wall, for believing in me! And here’s to an even more prosperous year 2!!!
If anyone thinks seniors aren’t tuned into the digital revolution, think again! Americans over 50 have long since embraced all manner of online media, and a majority of Baby Boomers note that viewing video online is a daily activity. Gavin O’Malley wrote a comprehensive article in Online Media Daily about this subject that you can read in its entirety here, but here are a few highlights:
The takeaway: Video is a viable tool to get your business found and every demographic uses it to find products and services!
Any questions?
While watching Good Morning America today, they presented a very alarming story about a dentist in Oklahoma accused of exposing thousands of patients to hepatitis B and C, and even HIV. Unfortunately, this could trigger an unnecessary backlash towards all dentists, the wide majority of whom employ sound best practices in maintaining a safe, clean environment for their patients. For any dentist that wants to be pro-active and get out in front of this news, I would highly recommend a short (2 to 3 minutes) video to describe the active and passive steps you take to ensure the highest standards of equipment sterilization, to put your patients’ concerns to rest–before they even arise.
Call me! We can turn a project like this around in about 72 hours. And whether you use our services or not, do let your patients and your broader audience know that you operate your practice under the highest standards of cleanliness. To the degree that this is being carried by the national media–and all its extensions–it should not be ignored.