I’ve shot a lot of weddings since starting First Impressions Video. They are gratifying, for sure, but a challenge because of the emotion associated with them–and the desire to get it right. As it is in most event videography, there are no “second takes.” Between bride and groom prep, through the ceremony and reception, there are many aspects to capture and as a result, several places where things can go sideways–especially during the ceremony.
The still photographer has a pivotal role in a wedding and I’ve worked with many outstanding ones. A crucial element that constitutes an “outstanding” photographer is an inherent sense to “share the space” with videographers. This is extremely vital as both photographer and videographer have key “money shots” that are essential components of the photographer’s album and the videographer’s DVD (or other delivery medium). In a wedding I recently recorded for a very special family, I found myself working with one of the most difficult and selfish photographers I’ve ever encountered. Not only that, he brought his son as a 2nd camera, and together, they seemed to go out of their way to crowd me out of all the aforementioned “money shots.” I was able to get them, despite their obliviousness to my presence, as if I wasn’t entitled to the same space they occupied. As we reached the “I now pronounce you” moment, I actually had to physically move one of them so that I could capture “you may now kiss your bride!” The guy seemed stunned that I pulled him out of the way and I can assure you that as a 240-pound former Marine, I was no longer in the mood for these antics, as this had gone on throughout the ceremony.
This behavior wasn’t missed by the family who were equally displeased, and said so to me. The disappointing part is that I go out of my way to befriend not only the photographers assigned to a wedding, but all of the vendors. I’m also pleased to say, that this is a rare occurrence. We all have important jobs to do to make the day super special for the bride and groom, and their families and friends. In order for that to happen and for us to do our jobs in ways that exceed expectations, we have to…wait for it…share the space!
**AUTHOR’S NOTE** I first wrote this article in September, 2014. Having now done hundreds of interview videos since then, the 6 points I detailed in 2014 take on even greater meaning, so I thought I’d “rebroadcast” the post. I would also add a seventh point: When speaking in front of a camera, it isn’t necessary to try to remember a long passage or thought! When you get to a point where you’re not sure what you want to say next, just pause–while still looking at the same spot–collect your thoughts, and continue. Seasoned pros know this neat little trick and now, you do too! Your editor will love you because editing your session will be much simpler when there are pauses that can be easily put together, creating a nice, cohesive interview!
About a year ago, I wrote on my blog about giving a great interview, in which I tapped into my friend Steve Cooper’s article (hitchedmag.com) for some terrific insights. Recently, I shot interview-type videos for a number of corporate and non-profit clients and it sparked a few new thoughts that are worth sharing, for the next time you are asked to be interviewed on camera.
- Get comfortable! Make sure that—while attractive to the camera (viewing audience)—your clothing is comfortable. If it’s too tight or binding, it can contribute to your voice sounding constrained. If you’re nervous in front of a camera, an overly snug outfit will only compound the nervousness.
- Know your subject material. Create a list of talking points. Notes (as opposed to a script) will allow the conversation to flow smoothly and sound more “normal.” Unless you have expertise working with a teleprompter, I recommend not using one. Also, this is NOT a “gotcha” interview, so I want my subject to be well informed.
- I typically recommend the “off camera” style, as if you were talking with someone you know. You’re just “having a conversation.” Plus, off camera interviews pull the subject’s attention away from the camera equipment.
- Practice starting your responses. I can’t tell you how many times I’ve had to coach subjects to NOT start every response with ‘um,’ ‘uh,’ ‘like,’ and the dreaded ‘so.’
- Shoot with multiple angles and perspectives. Often, I shoot with two cameras to accomplish this. A single medium close-up shot can be a bit monotonous, unless you are going for a very specific look! Even if you only have one camera, you can (should) vary the angles and perspectives of the interview. It will be far more interesting. “60 Minutes” set the standard for this approach.
- Shoot “cutaways” (sometimes called “b-roll”) of other interesting areas that support the interview that can be edited into the final product. Again, this helps keep the interest level up and boredom to a minimum.
And finally, start with the end in mind. Even a short interview has a “story arc,” and by knowing where you want the interview to finish, it will simplify the presentation from beginning to end!
As we close out the crazy year known as 2016, I would be remiss if I didn’t say a sincere THANK YOU to all the clients I served. And as we head into 2017, there is only one question: GOT VIDEO?
Let’s do something together in this next year and you can see what other clients have learned: Great video does NOT have to break the bank!
I refer to Vidyard several times on this blog and in other media outlets where I post regularly. They generate tons of relevant content that tie the importance of video to any business’ marketing strategy–regardless of size. A recent article outlines their “top 10 reasons” why video should be the “lead actor” in such a strategy:
- Improved SEO
- Stronger Consumer Attention
- Higher Engagement
- More Video Flavored Technology
- Greater Optimization Opportunities
- Higher Retention Rates
- Better Email Click-throughs
- Rise in Accessibility
- Stronger Emotional Connections
- Increased Customer Conversions
Because I have a 30+ year background in marketing, advertising and sales (even before launching the video biz) I take these thoughts a step further. Video, when used properly, is essential in moving customers through the sales funnel, and it’s interesting to note how the entire process–arguably–has changed over the years. A more contemporary version of this funnel indicates a greater percentage of marketing effort is involved, with the corresponding sales element considerably shorter.
Think about that when producing your next video and if you need guidance, either from a production perspective or a marketing perspective, give me a call!
P.S. If you want to read the entire Vidyard report, click here.
In the never ending struggle to acquire reviews that honestly reflect my relationship with my clients, I am taking a different tack today. Once again, Yelp filtered out reviews from real clients who think highly enough of my work to award me with 5 stars on Yelp. Unfortunately, Yelp’s “recommendation software” doesn’t share the view of MY OWN CLIENTS!! But the hell with Yelp! Here you can see comments from several of my SATISFIED CUSTOMERS, that they don’t want anyone to see. That is, until I buy advertising from them, and THAT JUST AIN’T GONNA HAPPEN!!
I don’t work in retail or the restaurant/hospitality sectors who get thousands of reviewable transactions a year. My client list is a fraction of that…and I’m having a good year! So if Yelp hides HALF of my reviews, is there any wonder why I’m pissed? Maybe one day they’ll figure out that they need to treat service sector businesses differently than those in retail/restaurant/hospitality.
But for now, Yelp, YOU STILL SUCK!!
I just received my second recognition from Thumbtack, as one of its “Best Of” videographers across the nation for 2016. I work hard to get excellent reviews from my clients, including re-shoots, in the rare instances where they may be necessary. Doing “whatever it takes” helps define my business and I am grateful for the customers who voice their positive thoughts.
With so much going on in digital marketing these days, it might be easy to forget about organic search, or just dismiss it as being too difficult to execute–especially with so many updates to Google’s search algorithm. I should know. As many who read my blog are aware, I spent over a decade in digital marketing of all sorts and types, before starting the video business. So here’s my take or organic search: it still works!!
Yesterday, I shot a funeral for a family. It was a very moving ceremony and was held at Forest Home Memorial Park in Glendale. I received a call about a week before the service from a photographer friend of the family asking if I was available. He was a pleasant gentleman and I could tell that we both had the right kind of sensitivity in our approach to this unique assignment, so I agreed. Through several calls and emails, I forgot to ask him how he found me, since we didn’t know each other, but I was able to ask after the service and he said, “I Googled you!” Understanding search queries, I asked further, what search terms (keywords) he used? His reply, “I Googled ‘funeral videography orange county.’ ”
I was very pleased at this revelation as it proves positively the value and importance of good search engine optimization (SEO). I ran the same query this morning and found this search result:
First Impressions Video appeared–after the ads, that I don’t buy–in the first four positions of the search engine results page (SERP), and the map! I think it’s safe to say that I would likely NOT have received the call that turned into a nice piece of business had I not invested the necessary time to optimize my website.
No matter what your business is, taking the time to build robust SEO for your website can be…no, should be…a critical component of your overall digital marketing strategy. Do not overlook organic search…it is a cornerstone to effective online visibility!