While watching Good Morning America today, they presented a very alarming story  about a dentist in Oklahoma accused of exposing thousands of patients to hepatitis B and C, and even HIV. Unfortunately, this could trigger an unnecessary backlash towards all dentists, the wide majority of whom employ sound best practices in maintaining a safe, clean environment for their patients. For any dentist that wants to be pro-active and get out in front of this news, I would highly recommend a short (2 to 3 minutes) video to describe the active and passive steps you take to ensure the highest standards of equipment sterilization, to put your patients’ concerns to rest–before they even arise.

Call me! We can turn a project like this around in about 72 hours. And whether you use our services or not, do let your patients and your broader audience know that you operate your practice under the highest standards of cleanliness. To the degree that this is being carried by the national media–and all its extensions–it should not be ignored.