OK…that was probably an overly dramatic subject line, but if it got your attention, good! The truth is, everyone knows that video continues to gain in importance, marketing-wise, regardless whether we’re talking about a national or global brand, or a small “mom & pop” business–or anything in between. And while implementing video into your marketing mix may not be life-threatening, if your competition is doing it and you’re not, it could be!
Here is, arguably, the first infographic of the year, entitled, “2017: The year of video marketing.” It continues the theme I’ve shared throughout 2016 about the growing relevance of video. Props to UK based HighQ for its compilation.
When you run a small business, you wear a LOT of hats! One of the things that must be done in contemporary business is to ensure that your business can be found when people are searching online for the product or service you offer. So imagine my elation to discover this today, when doing a search for “video production”
Search engine optimization (SEO) is an ongoing activity and many business owners use outside agencies to help get these kinds of results. I am fortunate to have spent the last decade in digital marketing before launching First Impressions Video. SEO is also very fluid and tomorrow my rankings can change–good or bad. But after working at this for quite a while, it’s nice to see Google “smiling at my website” today! Full disclosure: there were three listings that preceded First Impressions Video in the search results, but one was a generic Yelp listing with no specific company cited; the second was for Costa Mesa Television, which is not a video production business and the third was a directory page of the “top 15 video production services in Costa Mesa.” None of those was a stand-alone business.