Reinforce Brand Identity
When people know what you do and why you do it, they’ll understand and trust your brand more. Video reinforces your brand identity and values by showing people your mission, not just explaining what you sell.
Training is expensive and it never stops. Whether it’s new hires or keeping your team up to date on the latest advances in your field, video is a cost-effective way to better manage training costs down and keep teams happier.
Recruit Ideal Candidates
You can’t build a great team unless you have qualified candidates to choose from. Video can increase the number of applications you receive from new recruits and give you more qualified applicants to choose from.
Stand Out At Events
Ever been to a noisy event filled with competing companies vying for prospects using any means necessary? Of course you have! Video cuts through the noise and helps you stand out. Make it a key part of your next event to see the difference it can make with gathering new leads.
Educate Your Customers
When you want to educate consumers, there’s no other form of communication that conveys as much as video. Try it, and you’ll move customers through the funnel in record time.
Boost SEO Performance
More than 76% of marketers say that video has helped them increase traffic to their site. Video is great for increasing dwell time and bounce rate while improving time on site. All important SEO factors.
– So says Wyzowl! (source: wyzowl.com)
Takeaway? Call First Impressions Video for your next corporate video! 714-979-3850, or request a quote here.
On many of my earlier blog posts, I’ve talked about the importance of video for any business, service or non-profit. Video continues to grow in importance and as represented by the second frame of the following infographic, by next year, EIGHTY PERCENT of online content will be video! If you’re not doing video, you are missing opportunities on an unimaginable level, if you’re doing videos and want to tap into a professional with decades in the genre, give me a call.
With thanks to WebpageFX for the creation of a terrific infographic!
OK…that was probably an overly dramatic subject line, but if it got your attention, good! The truth is, everyone knows that video continues to gain in importance, marketing-wise, regardless whether we’re talking about a national or global brand, or a small “mom & pop” business–or anything in between. And while implementing video into your marketing mix may not be life-threatening, if your competition is doing it and you’re not, it could be!
Here is, arguably, the first infographic of the year, entitled, “2017: The year of video marketing.” It continues the theme I’ve shared throughout 2016 about the growing relevance of video. Props to UK based HighQ for its compilation.
**AUTHOR’S NOTE** Originally posted on August 22, 2016. As we approach the new year, this article is particularly relevant to companies looking for excellent quality video. Hiring employees is expensive and I submit First Impressions Video for your consideration as an effective alternative.
Companies in Orange County (CA): If you are looking for an in-house video producer, give me a call! Why incur the expense of salaries and benefits associated with hiring production employees, when for less investment, you can have access to a video professional with thousands of hours of experience shooting corporate “talking heads,” conferences and seminars, training sessions and countless others.
Think about it: If you hire employees to do video production, you have to keep them constantly busy. Now for some companies, that may not be a problem, but for many that just want to shoot an occasional project, that can be more of a financial outlay than is necessary. In instances like that, a quality independent videographer can fit the bill quite nicely. By the way I can also take on assignments in LA, “Inland Empire” (including Palm Springs area) and San Diego County.
And non-profits, this applies to you, as well.
Is your project a destination shoot or out of the Southern California area? With travel expenses covered, this isn’t a problem either!
Great video doesn’t have to break the bank…call 714-979-3850 to set up your next video project!
I don’t know about you, but my bank account couldn’t take a quarter-million dollar hit! But for those who own a drone (I still haven’t bought one yet) and are careless about its use, the penalty could be just that steep, not only by putting a dent in your wallet, but also by getting your butt tossed into the slammer as well!!
Last month, the FAA updated its regs regarding unmanned aerial vehicle operation and for those who own one, you will want to pay close attention to these rules. All Digital, a tech company based right down the road from me in Irvine, created a great infographic that articulates the “dos and don’ts” of drone operation. If you have one, you will want to keep this infographic nearby!
“Via con Dios!”
Source: All Digital
In my 30+ years in marketing, advertising and business development, I’ve always been quick to share a nugget or two of knowledge–even with an occasional competitor. The generosity has served me well over the years! Today’s piece is for those of you that have decided to take the plunge and shoot your own video. It would be easy for me to say, “…just call me,” but I’m never going to get 100% of the business I pitch, so I’m willing to offer a few of those “nuggets” to those that want to go it alone. Or at least “in house.”
The chart below lists 9 things you need to pay close attention to, to make your video something people will want to watch and respond to (see last point). There is no order of importance…all are equally relevant when it comes to producing a quality video product. And if, after having a go at it, you would prefer that the task be delegated to someone who has a good handle on these things, that is when you give me a call.
The truth is, when you consider the value of your time, and that of any co-workers engaged in the project, never mind the cost of professional cameras, microphones and lighting equipment, it just may be cheaper to have it done by folks like me.
But in the meantime, good luck, and good shooting!
I can give you five reasons! Well actually, I could probably give you more than 5, but Explainify did such a great job with this infographic, I think I’ll leave well enough alone for today. If any of these reasons prompt you to get up and grab the phone, be sure it’s me on the other end of that call!
Enjoy, and have a great February!
Sources/Attribution: Vidyard.com, Explainify.com & many others (see the URLs at the end of the infographic).