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2019 was a great ride, and now it’s time to “drive” right into 2020! Need a Videographer, Director of Photography, Director/TD, Cinematographer, or just a good ol’ Camera Operator? Give me a call!
To all of my clients, freelance colleagues and friends, my sincere thanks and a tip of the hat you you all!
When people know what you do and why you do it, they’ll understand and trust your brand more. Video reinforces your brand identity and values by showing people your mission, not just explaining what you sell.
Training is expensive and it never stops. Whether it’s new hires or keeping your team up to date on the latest advances in your field, video is a cost-effective way to better manage training costs down and keep teams happier.
Recruit Ideal Candidates
You can’t build a great team unless you have qualified candidates to choose from. Video can increase the number of applications you receive from new recruits and give you more qualified applicants to choose from.
Stand Out At Events
Ever been to a noisy event filled with competing companies vying for prospects using any means necessary? Of course you have! Video cuts through the noise and helps you stand out. Make it a key part of your next event to see the difference it can make with gathering new leads.
Educate Your Customers
When you want to educate consumers, there’s no other form of communication that conveys as much as video. Try it, and you’ll move customers through the funnel in record time.
Boost SEO Performance
More than 76% of marketers say that video has helped them increase traffic to their site. Video is great for increasing dwell time and bounce rate while improving time on site. All important SEO factors.
– So says Wyzowl! (source: wyzowl.com)
Takeaway? Call First Impressions Video for your next corporate video! 714-979-3850, or request a quote here.
So the last few months have been a blur, but I’ve been crazy busy. And that’s a good thing! Questions that do continually come up have to do with how to go about hiring a video production company (now we’re being called “content creators”!). So I am sending this out again as it’s never a bad idea to have these questions answered. And if these comments are of any help, please give me a call. Remember: Great video doesn’t have to break the bank!
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So you wanna make a video… but where do you start? Well, one of the first things you’ll likely do is hire a video production company or videographer, and that can be a mind-bending task. How do you know who to hire? What can you expect to pay? To get you started, here are a few things to consider.
1. When preparing your job description, please be specific.
The sky is the limit when it comes to producing a video. There are so many variables that the possibilities are endless. Understanding your vision and what you’re trying to achieve will be critical in requesting a quote. Provide as much detail as you can about the services you need. Some of those questions would include:
- How long should the video be?
- Do I need more than one cut? (60 second, 30 second, 15 second)
- Do I need more than one video? (i.e. Think “episodic” TV)
- Where will the video(s) be used? (website, on-air, social, etc.)
- Is there a specific date this needs to be shot? What is the final deadline?
- Other than shooting, what production elements need to be considered? (editing, scripting, voice-over, location, casting, etc.)?
Answering these questions will help me to fully understand what you want and can, therefore, provide a more accurate quote. When possible, it’s a good idea to provide a few reference videos that illustrate the type of video you’re looking for. This is an easy way to set expectations and provide a target result. Explain what you like about them and why.
2. When reviewing portfolios, find someone who has produced work at the level you want for your own video.
A person’s portfolio and work samples will give you the best indication of what your video will look like. If you want something you don’t see, refer to point #1 and be specific what you want. First Impressions Video has shot a wide array of projects, so there should be no problem meeting and exceeding your objectives.
3. In general, you’ll get what you pay for.
As you start to get quotes back for your project, you may be tempted to go with the cheapest option. After all, everybody likes to save money, right? My advice is to take an honest assessment of the project and ask yourself what is the result you want for your video. If you’re happy with the look and feel of the cheapest option, great! But what you’ll generally see, is that the more money you’re willing to spend, the better the end result. Pick an option that satisfies both your budget constraints and your expectation for quality. The last thing you want, is to pay for the cheapest option, then not be satisfied with the result and have to do the whole thing over again with someone who can produce at a higher level.
Unfortunately, too many times—especially with first-timers, I’ve observed something like this:
What the client has in mind…
but what the budget says is this…
As I have shared, there is a lot more that goes in to making a quality video than meets the eye. What First Impressions Video will do is offer options so that you can determine which are best for you, given your budget and time constraints.
Whether it’s your first venture into video or you’ve done a few, the process of finding and hiring the right video pro can be a bit tricky. The goal of this essay is to provide solid insights, so that businesses small and big can feel like video is for everyone—not just those with big budgets and lots of experience! And if you have a question, First Impressions Video is but a phone call or email away!
714-979-3850 – Office
714-608-4495 – Mobile
Yesterday was August 1st. On that day in 1981, Music Television, or MTV, was launched. It was a somewhat shaky start with cable television still trying to catch traction. Fast forward to today and there are hundreds of cable outlets, with dozens of other streaming and online options for viewing content. But along with music videos, MTV also launched something else: the creation of the “logo bug” that now appears (usually) in the lower right corner of most of the programming we see today! Even video producers like this writer “bug” their videos, which I chronicled in a post back in 2015! http://wp.me/p2YaU5-8Y
If you want to place a lasting impression on your productions, be sure to “bug” them! Thanks, MTV, for an iconic idea!
This past December, I posted an article titled, “Independent Contractor vs Employee,” actually a re-release from August, in which I pointed out the advantages of hiring a contractor to do your video instead of using employees to do it. This continues to be an excellent strategy, as pointed out by a number of clients that have become repeat customers. You can see the article here.
Angela Wolf Quaintance wrote an outstanding article in May that appeared on LinkedIn and offers 5 reasons why hiring a professional is better than doing it yourself. You can read her full story here. It is very well outlined, and I would only add a couple of my own thoughts:
Regarding equipment, just as important as having invested five-figures’ worth on professional cameras, microphones, lights, audio and related gear (I have!), is having the skills necessary to use it properly. I’ve studied both still photography and video production, and asking a marketing person to take on this task (video production often falls under a marketing department/budget) may be beyond their skill set.
And before you ask that colleague’s spouse, son or daughter (or any family member, for that matter) to let the camera roll, you might consider whether (or not) that person has business insurance. AFTER an unfortunate incident is the WRONG TIME to be thinking about that. When I arrive at your location, you can feel confident that I am fully insured for any eventuality!
I like Angela’s take on ‘unbiased perspective.’ I believe that despite the passion that you have for your product or service, an independent set of eyes, ears and perceptions can likely see things that you may be too close to see, which can result in a finished product that hits all objectives!
Good luck on your next video project–whoever you select to do it!
If you’ve been around a shooting location or in a studio—or if you’re the subject of a video shoot, you may have heard terms flying around that you didn’t recognize. So here is my attempt to “decode” some of these terms for you. This list is by no means complete, but provides some basic insight for the next time you’re around—or in front of—a camera! If you’re a nerd and want to know more, just Google “video (or film) glossary” and have a ball!
Aperture is the size of the opening within your lens that allows light onto the image sensor. Aperture is measured by f-number or f-stops.
Bokeh describes the character of the blur in an image, often used to specifically refer to points of light rendered as fuzzy circles. Bokeh also refers to a more romantic form of imagery, often used in wedding videography.
Boom microphones (“Shotgun” mic) are long, highly directional microphones. They are normally attached to boom poles to capture dialogue in a scene. They also can be mounted directly on cameras to capture long distance sound.
Closeup (CU) A tightly framed camera shot in which the principal subject is viewed at close range, appearing large and dominant on screen. Pulled back slightly is a “medium closeup” while zoomed in very close is an “extreme closeup (ECU or XCU).
Composition Visual make-up of a video picture, including such variables as balance, framing, field of view and texture all aesthetic considerations. Combined qualities form an image that’s pleasing to view.
Depth of field Range in front of a camera’s lens in which objects appear in focus. Depth of field varies with subject-to-camera distance, focal length of a camera lens and a camera’s aperture setting. See “Bokeh.”
Establishing shot Opening image of a program or scene. Usually, it’s a wide and/or distant perspective that orients viewers to the overall setting and surroundings.
Gaff tape (or gaffers tape) is a type of non-damaging, super durable tape used on film sets, most often by the gaffer and grip department. NOT duct tape!!
Headroom Space between the top of a subject’s head and a monitor’s upper-screen edge. Too much headroom makes the subject appear to fall out of the frame.
Lavalier (or “lav”) microphone is a small clip-on microphone that attaches to the subjects clothing. Normally used on TV newscasts or variety shows that require sound to be captured from the subject without it being obvious that there is a microphone attached. Lavs and shotguns are the two most-used microphones in my audio kit.
Long shot (LS) Camera view of a subject or scene from a distance, showing a broad perspective.
Medium shot (MS) Defines any camera perspective between long shot and closeup, viewing the subjects from a medium distance.
Nose room The distance between the subject and the edge of the frame in the direction the subject is looking. Also called “look room.”
Over-the-shoulder shot View of the primary subject with the back of another person’s shoulder and head in the foreground. Routinely used in interview situations.
Pan Horizontal camera pivot, right to left or left to right, from a stationary position.
Pedestal A camera move vertically lowering or raising the camcorder, approaching either the floor or the ceiling, while keeping the camera level. NOT a tilt.
Point-of-view shot (POV) Shot perspective whereby the video camera assumes a subject’s view and thus viewers see what the subject sees.
Rack focus Shifting focus between subjects in the background and foreground so a viewer’s attention moves from subject to subject as the focus shifts. Watch for this move the next time you’re watching a TV show or movie!
Two-shot A camera view including two subjects, most generally applicable to interview situations. Add one person and you have a Three-shot!
Tilt Vertical camera rotation (up and down) from a single axis, as on a tripod.
Tracking Lateral camera movement that travels with a moving subject. The camcorder should maintain a regulated distance from the subject. NOT a pan.
Whip pan (swish pan) Extremely rapid camera movement from left to right or right to left, appearing as an image blur. Two such pans in the same direction, edited together one moving from, the other moving to a stationary shot can effectively convey the passage of time or a change of location.
Zoom shot makes the subject larger or smaller within the frame simply by shifting the lens elements inside to change focal lengths. This magnifies the view of the subject while the camera itself remains stationary. A Snap Zoom is a very rapid zoom move, intended to convey energy.
First, my sincere thanks to all my clients who entrusted their video work to First Impressions Video! Whether a direct production or as a freelance contributor, 2016 was a very special year, and I am truly grateful! And as we head into 2017, just remember this important axiom: Rule #1…don’t sweat the small stuff. Rule #2…it’s ALL small stuff!
May we all be wildly successful in our respective endeavors in the coming year!
This year, I got a wonderful opportunity to run camera for Fox Sports! I am part of a crew of 9 who shoot high school football, under Fox’s PrepZone division and it’s been a blast watching some of the best players in Southern California. Many of these kids will find themselves off to Division I college campuses across the country, and maybe even the NFL!
Photo credit: Michelle Bakker