As of this writing, it has been sixty days since the Coronavirus was declared a global pandemic. Needless to say, commerce, as we know it, came to a near-screeching halt! And now, here we are two months later, just barely starting to kick-start the economy. Despite our best desires, we can’t just flip a switch and be back to full stride; this is going to take some time.
Hopefully, your business hasn’t taken too much of a beating and if you’re in a category deemed “essential,” you may be doing OK. That being said, no matter your current status, you will want to communicate an effective message to your customers and video can help!
For example, one of my clients provides carpet, upholstery, and tile cleaning services. We’ve shot several videos together and a couple of weeks ago, I created a “COVID-19 tag” for one of them that alerts his customers that the business is an essential service, delivering their services consistent with CDC and EPA guidelines. Their customers can feel confident that when the need arises, this company is on top of the situation.
Another client has two fitness equipment outlets: one a large warehouse and the second more of a retail-type location. His business has literally exploded when the pandemic hit, and folks couldn’t go to their local gym or fitness center. Suddenly his business was flourishing, in part because we had recently placed 32 equipment demonstration videos on his YouTube channel!
The pandemic has had another impact. People are dealing with a lot of anxiety these days and seeking support through traditional channels (therapy, counseling, etc.) can be prohibitively expensive – especially right now! This client took a unique approach by providing online training sessions that offer specific tools to help deal with the debilitating effects of anxiety. We produced 72 sessions together and we wrapped them and placed them online, just as the Coronavirus was grabbing hold of the US population. This was a very timely endeavor! The name of the course? “Overcoming Anxiety!”
The point is that you could produce a comprehensive series of videos, or just shoot one that talks about how you are prepared to help your customers while in the midst of the pandemic, while doing so in a safe manner. Or, you could have me create either a graphic that informs, or use a voice-over to do it, or both! However it’s accomplished, make sure your audience knows what you’re doing and how you can help them…now and going forward!