2017 was the celebration of the 5th anniversary of First Impressions Video, as a full-time venture. Each year was more gratifying than the one it followed and 2018 is already looking to be the best yet! There are many to thank for this prosperity as it is my wonderful clients that made it happen! And in no particular order, shout-outs and sincere thanks to the following:
- Media Distribution Solutions
- Fox Sports/Rush Media
- ESI Video
- Mariners Church
- STAUBER Products
- Yardi Systems, Inc.
- M-Cross Intl, Inc.
- The Jemelian Family
- John Stevenson Plumbing Heating & Air Conditioning
- Wright-On Communications
- Optical Display Engineering
- Profitable Roofer
- The White Family
- Peacock Hill Equestrian Center
And as we begin 2018, there are several trends worth noting, for those thinking about video in your business plans.
- Video is becoming a must for any content strategy. This goes without saying and if you don’t have video on your website, do it. This year! All by itself, Facebook generates about 8 billion (with a “B”) views on a daily basis (with a “D”)! That should tell you all you need to know.
- Video is successful. A dentist I’ve done work for continues to sing my praise for convincing him to do his first video. He has now done several and tells me repeatedly how many calls he gets from people who did so because they saw his video!
- Video is versatile. So we spend a day shooting several “episodes” for you. That’s great, but aside from the initial deployment, these videos can be repurposed for other locations. What a great way to maximize the investment!
- Video marketing will become a must-have job skill! What if you don’t have that talent in-house? Hire me to do it for you! Aside from my years producing video, I spent the preceding ten years in digital marketing. It is far less cost to bring me alongside as a consultant than to hire a dedicated employee, so give that idea serious consideration! You need a competitive edge? Let me help give it to you!
There are so many trends to address that it would take three times the size of this blog to share them all, but it’s December 22nd and I’ve got things to do before Christmas! Plus, I’ll be in my normal place behind Camera 1 at Mariners Church for the Christmas services! Perhaps I’ll see you there, but in the event I don’t, please allow me to wish you and yours the most wonderful Christmas and Holiday season, and a very prosperous 2018!
2014 was a great year for First Impressions Video and I want to extend my heartfelt thanks to the clients that are also my friends. I value you and welcome the opportunity to serve in 2015.
Got video? Need video?
A year ago, I lost my job in internet marketing. Rather than continue in that field, I took a risk and with the blessings of a supportive spouse, started First Impressions Video. After all, if not now…when? It’s been an interesting journey and have worked on a myriad of interesting projects. And while there could have been more jobs, every starting entrepreneur says the same thing. That said, I convey thanks to every customer who entrusted their projects to me, and thanks to Laurie Probasco Wall, for believing in me! And here’s to an even more prosperous year 2!!!
If anyone thinks seniors aren’t tuned into the digital revolution, think again! Americans over 50 have long since embraced all manner of online media, and a majority of Baby Boomers note that viewing video online is a daily activity. Gavin O’Malley wrote a comprehensive article in Online Media Daily about this subject that you can read in its entirety here, but here are a few highlights:
- “Older consumers are fully invested in digital media,” per Mark Bradbury from AARP.
- 75% of Boomers and 68% of seniors take some kind of action after viewing a video. From a simple comment to actually purchasing something, they don’t just watch and leave.
- Over half (57%) were inspired to visit a retailer and 37% called a business or organization after watching a particular video.
- YouTube is the preferred video source among Boomers and seniors
- Search is one of the top two online activities, and a whopping 97% of both cite Facebook as their #1 most-used social networking site.
The takeaway: Video is a viable tool to get your business found and every demographic uses it to find products and services!
First Impressions Video is now listed on Wedding.com! Click the link to go there.
Wedding videos typically fall into one of two categories. Both are recordings of the day’s (and evening’s) activities, but the approach is different.
Documentary Style (often referred to as the “Journalistic” Style)
As the name would suggest, this approach captures the events of the day in a fairly linear fashion: bride prep, groom prep, the ceremony itself, any “tween” activities and the reception. Guest interviews may be included. The shoot and the editing usually flow with the chronological order of the day. Because the intent of a documentary style is to present the wedding in its entirety (notwithstanding some editing to “tighten” the footage) the length of the video can often run up to two hours. This is also the less expensive of the two styles to produce. A shorter version can also be produced to represent the highlights of the day. A finished documentary style video should be delivered in 8—10 weeks.
Cinematic Style (sometimes called the “Love Story” Style)
As this name implies, this is more of a story telling approach. Run length is typically shorter than “docu” style and more attention is given to freedom of creativity. Sequence of events is often out-of-order, and more attention is given to visual impact. One such concept that seems to be popular over the last few years is “trash the dress,” where, after the wedding and reception is over, the bridal gown is—literally—destroyed. In a way, a statement is being made that the wedding is over and the dress will not be used again; a far more declarative statement than merely putting the dress in a box for storage. To be certain, not everyone is comfortable with the idea of ruining such a beautiful garment, but creativity knows no bounds for brides wanting to take a risk! Because the cinematic style is far more elaborate in both shooting and editing (heck, a storyboard may even be in order), it can be expected to be more expensive, and will take longer to generate the finished product.
Regardless of the style you choose (and you can blend them!), a capable videographer can help make it a day to remember! And as our name implies, you don’t get a “second take” at once-in-a-lifetime events, so be sure First Impressions is there to capture it!