In my 30+ years in marketing, advertising and business development, I’ve always been quick to share a nugget or two of knowledge–even with an occasional competitor. The generosity has served me well over the years! Today’s piece is for those of you that have decided to take the plunge and shoot your own video. It would be easy for me to say, “…just call me,” but I’m never going to get 100% of the business I pitch, so I’m willing to offer a few of those “nuggets” to those that want to go it alone. Or at least “in house.”
The chart below lists 9 things you need to pay close attention to, to make your video something people will want to watch and respond to (see last point). There is no order of importance…all are equally relevant when it comes to producing a quality video product. And if, after having a go at it, you would prefer that the task be delegated to someone who has a good handle on these things, that is when you give me a call.
The truth is, when you consider the value of your time, and that of any co-workers engaged in the project, never mind the cost of professional cameras, microphones and lighting equipment, it just may be cheaper to have it done by folks like me.
But in the meantime, good luck, and good shooting!