As a Baby Boomer, I can’t act surprised by the news: Millenials will outspend Boomers in 2017! Our days as the drivers of the economy are dwindling! But if you offer a product or service, don’t despair! By taking proper steps, you can be embraced by this up and coming generation who will have major dollars to spend! Among the steps that must be taken, including video in your marketing is a “must do.”
Google recently published a consumer survey which included two infographics that make this point crystal clear! If you want to attract Millenials, you will need video to do it!
Sources: Google, and “What Happens When Millennials Get the Wallet,” by Berglass + Associates and Women’s Wear Daily.
POST SCRIPT: The very next day after I published this blog post, good friend and former colleague, Cameron Jonsson, wrote a killer essay on how to properly market to Millenials! Check it out here: http://huff.to/1j5PLsh