**AUTHOR’S NOTE** I first wrote this article in September, 2014. Having now done hundreds of interview videos since then, the 6 points I detailed in 2014 take on even greater meaning, so I thought I’d “rebroadcast” the post. I would also add a seventh point: When speaking in front of a camera, it isn’t necessary to try to remember a long passage or thought! When you get to a point where you’re not sure what you want to say next, just pause–while still looking at the same spot–collect your thoughts, and continue. Seasoned pros know this neat little trick and now, you do too! Your editor will love you because editing your session will be much simpler when there are pauses that can be easily put together, creating a nice, cohesive interview!
About a year ago, I wrote on my blog about giving a great interview, in which I tapped into my friend Steve Cooper’s article (hitchedmag.com) for some terrific insights. Recently, I shot interview-type videos for a number of corporate and non-profit clients and it sparked a few new thoughts that are worth sharing, for the next time you are asked to be interviewed on camera.
- Get comfortable! Make sure that—while attractive to the camera (viewing audience)—your clothing is comfortable. If it’s too tight or binding, it can contribute to your voice sounding constrained. If you’re nervous in front of a camera, an overly snug outfit will only compound the nervousness.
- Know your subject material. Create a list of talking points. Notes (as opposed to a script) will allow the conversation to flow smoothly and sound more “normal.” Unless you have expertise working with a teleprompter, I recommend not using one. Also, this is NOT a “gotcha” interview, so I want my subject to be well informed.
- I typically recommend the “off camera” style, as if you were talking with someone you know. You’re just “having a conversation.” Plus, off camera interviews pull the subject’s attention away from the camera equipment.
- Practice starting your responses. I can’t tell you how many times I’ve had to coach subjects to NOT start every response with ‘um,’ ‘uh,’ ‘like,’ and the dreaded ‘so.’
- Shoot with multiple angles and perspectives. Often, I shoot with two cameras to accomplish this. A single medium close-up shot can be a bit monotonous, unless you are going for a very specific look! Even if you only have one camera, you can (should) vary the angles and perspectives of the interview. It will be far more interesting. “60 Minutes” set the standard for this approach.
- Shoot “cutaways” (sometimes called “b-roll”) of other interesting areas that support the interview that can be edited into the final product. Again, this helps keep the interest level up and boredom to a minimum.
And finally, start with the end in mind. Even a short interview has a “story arc,” and by knowing where you want the interview to finish, it will simplify the presentation from beginning to end!