And (with all due respect) I’m not talking about the A/V guys (and ladies) in the back of the main ballroom, providing IMAG and audio support for your keynote presentations and general sessions. I’m talking about the guy free-roaming the entire conference, chronicling everything! Sometimes, it’s a post-event video that can be delivered by DVD, flash drive or hosted on sites like Vimeo and YouTube, or a final night video presented to bring the event to a close—or both…that’s what I do!
I recently attended a regional meeting of travel industry professionals and met a few folks from destination management companies. When I explained what I do, I often received a puzzled look, followed with the statement, “we would never use a service like that.” SERIOUSLY?!?! I was in the travel business for over 20 years and remember countless occasions where video pros were floating around events doing exactly what I described in the previous paragraph. And the equipment used today to capture such events is far superior (and a lot more portable) compared to the VHS and Beta equipment being used back then!
So think about it! I would just bet you’ve got some kind of event on the horizon that would be benefit greatly by the use of video. Think of it as the “Diary of our [insert event here]”! And if you want to get a few tips on effective event video, click here and check out my May 16 blog post on the subject.
One more thought: If you’re involved in a non-profit, you’re always looking for ways to increase and retain volunteers, and enhance your fund-raising activities. Using video to showcase your endeavors can be a compelling way to maximize all of these efforts!