Borrell Associates recently conducted its Local Online Advertising Conference in New York City. CEO Gordon Borrell typically kicks off his conferences with predictions for the next 2 to 5 years. One of his overarching themes pertained to video and to amplify Gordon’s point, Brian Russell, Chief Operating Officer of Media Distribution Solutions—and a company I do work for, shared some stunning research about the power of video in marketing for local businesses:
- Having video on your website makes it 53 times more likely to show up on Google
- Video causes people to stay longer on your site by an average of 2 minutes
- Video is shared 1,200% more than photos and texts combined
- Emails with videos get 50% more clicks compared to emails without video
The takeaway is that video is clearly the new frontier in capturing attention in your marketing. I agree with Gordon and Brian!