I hear that question a lot. Unfortunately, there are a number of elements that affect the price of a video. No, that’s not a dodge, it’s the truth. What would you say if someone asked you this question:
How much does an airplane cost?
In thinking about the variables in play to answer this question, you begin to get the idea there are a lot of things to consider! I know my way around aircraft and there are easily thousands of questions, like are we talking about fixed wing or rotary wing (helicopter)? So let’s dump the airplane example and get back to video. Let’s start by posing a few questions that should be addressed before we answer “that other question.”
- Rate. Often described as hourly, half-day and day rate. Many videographers don’t price by the hour and some only price on a full day-rate basis. Hourly averages range between $25 an hour from that film school grad you know to $250 an hour for a top-flight video veteran. My hourly average hits right about the center: around a hundred bucks an hour. Which lends me to…
- Equipment. Sure you could whip out your smartphone and shoot away, but is that really the look you’re going for? If so, stop reading! Otherwise, continue. There are $20,000 cameras out there (don’t forget lenses!), $2,000 microphones, and lights that weigh as much as a Volkswagen, but is that really necessary? Is there a line item charge in the project budget for equipment? I have professional level gear that you may not see Spielberg using, but it will produce corporate video that will resonate with your audience and you won’t need stockholder approval to shoot! Oh, and my rate includes the aforementioned pro-level gear! Cameras, mics, lights, sliders, tripods, gimbals…oh my! Only if I have to create a specific effect might extra equipment fees enter the equation. I don’t have a drone, though I have access to one through an industry colleague, and this is considered specialized equipment.
- Personnel. I started my business as a single person crew (“SPC”) to be able to deliver quality work at an affordable rate. That doesn’t mean that there won’t be multiple cameras, mics and lights…it does mean that I know how to be efficient in the deployment of this hardware (including setup and take down) by myself. And in those instances where it just makes sense to have a grip, 2nd camera op or sound person along, I have a rolodex full of these folks that can be called in. Also in the category of personnel: talent. Does the project require professional acting talent or will we be shooting personnel from the company being filmed?
- Time. How comprehensive is the project? Can we do it in a day? A few hours? What will be required to edit the acquired footage? When is the project due? And by the way, just because the finished deliverable is “only” 5 minutes long doesn’t mean that hours, and sometimes days of production didn’t go into what is ultimately seen on screen.
- Post-production. Because this is a future article all by itself, I’ll be brief here. Post-production includes the components that help make the video “pop.” Editing, music selection, titles, graphics, animations, voice-overs, special effects. A word of caution here: less is often more.
So there you have just a few of the key elements of a video. Truthfully, anyone who would just throw out a “ballpark” quote without reasonable consideration of the variables I’ve shared here is asking for trouble. I would much rather take a modest amount of time to talk about those elements so I could provide a quote that would be meaningful for all parties involved. I may miss out on a few jobs taking this approach but I’m as professional in my business methodology as I presume you are in yours. Consultations are free, and the result will be a production that achieves its desired results at a rate everyone finds acceptable.
I just received my second recognition from Thumbtack, as one of its “Best Of” videographers across the nation for 2016. I work hard to get excellent reviews from my clients, including re-shoots, in the rare instances where they may be necessary. Doing “whatever it takes” helps define my business and I am grateful for the customers who voice their positive thoughts.
With so much going on in digital marketing these days, it might be easy to forget about organic search, or just dismiss it as being too difficult to execute–especially with so many updates to Google’s search algorithm. I should know. As many who read my blog are aware, I spent over a decade in digital marketing of all sorts and types, before starting the video business. So here’s my take or organic search: it still works!!
Yesterday, I shot a funeral for a family. It was a very moving ceremony and was held at Forest Home Memorial Park in Glendale. I received a call about a week before the service from a photographer friend of the family asking if I was available. He was a pleasant gentleman and I could tell that we both had the right kind of sensitivity in our approach to this unique assignment, so I agreed. Through several calls and emails, I forgot to ask him how he found me, since we didn’t know each other, but I was able to ask after the service and he said, “I Googled you!” Understanding search queries, I asked further, what search terms (keywords) he used? His reply, “I Googled ‘funeral videography orange county.’ ”
I was very pleased at this revelation as it proves positively the value and importance of good search engine optimization (SEO). I ran the same query this morning and found this search result:
First Impressions Video appeared–after the ads, that I don’t buy–in the first four positions of the search engine results page (SERP), and the map! I think it’s safe to say that I would likely NOT have received the call that turned into a nice piece of business had I not invested the necessary time to optimize my website.
No matter what your business is, taking the time to build robust SEO for your website can be…no, should be…a critical component of your overall digital marketing strategy. Do not overlook organic search…it is a cornerstone to effective online visibility!
I am extremely gratified to be acknowledged as one of Thumbtack’s “Best of 2015” award recipients in my category! Thanks to my loyal customers for your continued support. #TTBestOf2015
Got Video? Give me a call or drop me a line…great video doesn’t have to break the bank!
Call me for excellent video production that won’t break the bank! Or request a quote here
Now before you start reaching for the “Off” or other brand of insect repellent, I’m talking about the little logo at the bottom of your video. MTV was arguably the first media outlet to use branded video content, way back in the dark ages of the 1980s, and over the decades, it has now become unusual to not find the little logo (sometimes called a “bug” or a “snipe”) in one of the lower corners of your screen. Next time you’re watching TV, take note of the logo and how/where it’s placed!
Branding is an important component in your marketing and it is fairly simple to apply your logo to your videos. Here are 3 still image examples from videos with “bugs” on them…check out the lower right-hand corner:
Call me for more information on how to brand YOUR next video, and enhance the continuity of your brand. And remember, I won’t break the bank shooting it for you!
…I have a question: Got video?
Let’s get something on the schedule this year!
2014 was a great year for First Impressions Video and I want to extend my heartfelt thanks to the clients that are also my friends. I value you and welcome the opportunity to serve in 2015.
Got video? Need video?
Videology posted a cool looking infographic about the incredible innovation in television development. Television and video share this evolution!
Attribution: Videology, eMarketer, Nielsen