With so much going on in digital marketing these days, it might be easy to forget about organic search, or just dismiss it as being too difficult to execute–especially with so many updates to Google’s search algorithm. I should know. As many who read my blog are aware, I spent over a decade in digital marketing of all sorts and types, before starting the video business. So here’s my take or organic search: it still works!!
Yesterday, I shot a funeral for a family. It was a very moving ceremony and was held at Forest Home Memorial Park in Glendale. I received a call about a week before the service from a photographer friend of the family asking if I was available. He was a pleasant gentleman and I could tell that we both had the right kind of sensitivity in our approach to this unique assignment, so I agreed. Through several calls and emails, I forgot to ask him how he found me, since we didn’t know each other, but I was able to ask after the service and he said, “I Googled you!” Understanding search queries, I asked further, what search terms (keywords) he used? His reply, “I Googled ‘funeral videography orange county.’ ”
I was very pleased at this revelation as it proves positively the value and importance of good search engine optimization (SEO). I ran the same query this morning and found this search result:
First Impressions Video appeared–after the ads, that I don’t buy–in the first four positions of the search engine results page (SERP), and the map! I think it’s safe to say that I would likely NOT have received the call that turned into a nice piece of business had I not invested the necessary time to optimize my website.
No matter what your business is, taking the time to build robust SEO for your website can be…no, should be…a critical component of your overall digital marketing strategy. Do not overlook organic search…it is a cornerstone to effective online visibility!
I am extremely gratified to be acknowledged as one of Thumbtack’s “Best of 2015” award recipients in my category! Thanks to my loyal customers for your continued support. #TTBestOf2015
Got Video? Give me a call or drop me a line…great video doesn’t have to break the bank!
Call me for excellent video production that won’t break the bank! Or request a quote here
Drones are cool. A guy that’s in the local videographers’ network that I belong to owns one and he did a demo with his last year. I don’t own one yet and I now fear that with all the BONEHEADS out there that are just SCREWING IT UP FOR EVERYONE, I may never get that chance! I really want to thank the jackass that let his drone get away from him, only to crash on the White House grounds! Worse than that, because these things are affordable, my greater fear is that some jerkweasel will find a much more nefarious use of one of these things.
Shaking my head……….
2014 was a great year for First Impressions Video and I want to extend my heartfelt thanks to the clients that are also my friends. I value you and welcome the opportunity to serve in 2015.
Got video? Need video?
Videology posted a cool looking infographic about the incredible innovation in television development. Television and video share this evolution!
Attribution: Videology, eMarketer, Nielsen
When you run a small business, you wear a LOT of hats! One of the things that must be done in contemporary business is to ensure that your business can be found when people are searching online for the product or service you offer. So imagine my elation to discover this today, when doing a search for “video production”
Search engine optimization (SEO) is an ongoing activity and many business owners use outside agencies to help get these kinds of results. I am fortunate to have spent the last decade in digital marketing before launching First Impressions Video. SEO is also very fluid and tomorrow my rankings can change–good or bad. But after working at this for quite a while, it’s nice to see Google “smiling at my website” today! Full disclosure: there were three listings that preceded First Impressions Video in the search results, but one was a generic Yelp listing with no specific company cited; the second was for Costa Mesa Television, which is not a video production business and the third was a directory page of the “top 15 video production services in Costa Mesa.” None of those was a stand-alone business.
This post is dedicated to people that choose to shoot their own video. On occasion, I have been asked to take on editing assignments where, in order to save cost, a client has provided video footage they’ve captured. Nothing can be more disappointing to any editor than to find hours of footage that is barely usable because of poor camera technique, including pans, tilts, zooms and rack focus, that are caused primarily due to an unstable base from which to shoot. And while I too have watched “Modern Family” and “The Office” which popularized the “mockumentary” style of cinematography, with “whip pans” and “snap zooms,” I would argue that stable videos with smooth movements are far less jarring to the eyes. For the do-it-yourselfer, there is a simple solution: a sturdy tripod!
Tripods have been around since cameras were the weight of a Volkswagen—and almost as big, and you needed a very strong platform to support them. Now, cameras are super small and we’ve all seen them integrated into today’s smartphones and even watches. Are tripods going the way of the dodo as a result? No!
Think about this: Say you’re watching your son or daughter singing in the school choir and you’re in your seat 50 rows away from the stage trying to capture the proud moment when your child steps forward for a solo. You’ve got your Galaxy or iPhone zoomed all the way out and now your body starts to shake from fatigue in the hands and arms. You get home to see what you captured, only to discover a blurry mess because you weren’t able to keep the device steady. Bummer!! And don’t be fooled by the claims of the device’s manufacturer about “image stabilization.” At high zoom settings, any body movement will be amplified, so give yourself the best chance of getting the shot right, and use a tripod.
Tripods come in many shapes, sizes and price points, but to not use one is to invite disappointment. At the very least, get one with strong legs and a “fluid head” so that camera movement is as smooth as possible. Also make sure the tripod’s head can lock. Nothing will cause more panic than being 10 feet away from your camera when it topples over because the head wasn’t locked and the whole rig became unbalanced. The good news is that tripods can accommodate most any camera made today, including the aforementioned smartphones and watches.
The takeaway: Make the investment in a good tripod…your videos will be much better because of it!
Funerals and memorial services are tough. They are full of emotion as the families and loved ones grieve for the one that passed away. I have commented about memorials before, and the absolute need for discretion and sensitivity when shooting them. So I am always deeply gratified when I get comments like the one I just got from a family whose mother passed away last year. And the impact was truly amplified when I got a “heads up” from the officiating pastor that the son of the decedent would be seeing his own son—and his family—from whom he had been estranged for quite a number of years! Here is the testimonial:
“Words cannot express how thankful we were for your availability and to beautifully capture Marie’s memorial service last October. For Jim (Russell), as a pastor it was great to ask you to watch for certain interactions and then to let them develop. For John (and I) and Danny, it began the process of restoring their relationship which has since, been such a blessing.
Thank you again. Many blessings to you!”
Administrative Assistant to
Mike Erre, Lead Pastor
And this is why I love doing what I do!