Video marketing is hardly new, but the last year has been bonkers. Courtesy of Google’s Video Ad Services, there has been an increase in video ads across social media networks — especially on Facebook and Instagram. One piece of research indicated that YouTube brand engagement was 20x greater than Facebook engagement. That is significant! Moreover, micro-video sites like Vine and Snapchat demonstrated just how creative marketers can be. To improve conversions, clever marketers began repurposing their blogs and other content into short, hard-hitting videos.
The results are clear: Video marketing translates to sales. According to a Brafton study, 44 percent of consumers said viewing a video encouraged them to convert, and Ice.com claims they saw a 400% increase in conversions when customers viewed video! Last year, six percent more marketers used video than social media, which is truly a testament to video’s popularity! Just this month, Google announced a new analytic tool that will tell advertisers if their videos have been viewed. By some estimates, 74 percent of all internet traffic will be video by 2017.
Source attribution: Syndacast