2 comments on ““There’s a whole lotta video marketing goin’ on!!”

  1. Terry, I could not agree more with this post. We have seen some extraordinary conversion and awareness numbers when using YouTube’s TrueView ad unit. I often point people to a study done by Convertro/AOL that shows YouTube to be the best social platform for both awareness and conversion – both top and bottom of the funnel, by orders of magnitude vs other major social platforms (http://www.mediapost.com/publications/article/234372/youtube-leads-in-sales-conversions.html). I dont think online video should necessarily replace other mediums altogether, but it has definitely earned its place on the media plan.

    • Good morning, and a hearty THANK YOU, Dave! Very observant thoughts on what we both know, as it pertains to video. We also agree that other ‘more traditional’ forms of marketing shouldn’t be abandoned…we’re both ‘old school’ like that! Thanks again!

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