Kari Jo Faulhaber wrote an interesting article about creating a “style” when producing video campaigns. You can read the entire story here. I have spoken quite a bit about “episodic” videos, and this is one area where having a style is essential so that each video in the series has a consistent look and feel.
I recently did an 8-episode series for well-known local business attorney, Mark Holmes, and each piece has the same opening and closing graphics, fonts, “lower thirds” and music bed, with the content itself the unique component of each. Additional continuity comes through the use of the “bug” in the lower right corner of the frame. If you’d like to check out any of the 8 episodes, you can go here: https://vimeopro.com/user17881499/markdholmeslaw
When it’s time to produce your next video, or video series, let’s sit down and talk about the best way to develop your style!