If you’ve read my blog, you know how important I believe video is as part of any business’ marketing mix. Video continues to command greater percentages of marketers’ collective attention and this trend will not slow down for the foreseeable future, as noted below. Sources for each—when provided—are captioned in parentheses.
- By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco)
- Two-thirds of marketers and agency executives see video as the next trend in content marketing (iab)
- 52% of marketers believe that video is effective for brand awareness
- 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)
- 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer)
- 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot)
- Marketers who use video grow revenue 49% faster than non-video users (VidYard)
- 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto)
- Companies which use videos in their marketing grow revenue 49% fasteryear-on-year than those which don’t (Aberdeen Group)
- 73% of B2B marketers say that video positively impacts marketing ROI
- Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion ratesthan those which don’t
Moral of the story
The biggest roadblock for marketers to add video marketing is getting started. This is particularly relevant for small business owners. Granted, many have made the move, but just as many have not. It doesn’t take thousands of dollars to produce a video anymore—even when using a professional, so don’t be dissuaded into reaching for a smartphone, with all its inherent shortcomings. Are there times when this might be a good option? Most certainly! If it’s a once-in-a-lifetime live event, go for it! But with that said, if you’re telling the story of your business, you will be much better served with pro level cameras, microphones and lighting.
So, if you want to get started, why not give me a call? Consultations are free and even if you don’t select First Impressions Video to do the work, you’ll have a much better understanding of the task, coupled with expectations that will match the finished product.
This past December, I posted an article titled, “Independent Contractor vs Employee,” actually a re-release from August, in which I pointed out the advantages of hiring a contractor to do your video instead of using employees to do it. This continues to be an excellent strategy, as pointed out by a number of clients that have become repeat customers. You can see the article here.
Angela Wolf Quaintance wrote an outstanding article in May that appeared on LinkedIn and offers 5 reasons why hiring a professional is better than doing it yourself. You can read her full story here. It is very well outlined, and I would only add a couple of my own thoughts:
Regarding equipment, just as important as having invested five-figures’ worth on professional cameras, microphones, lights, audio and related gear (I have!), is having the skills necessary to use it properly. I’ve studied both still photography and video production, and asking a marketing person to take on this task (video production often falls under a marketing department/budget) may be beyond their skill set.
And before you ask that colleague’s spouse, son or daughter (or any family member, for that matter) to let the camera roll, you might consider whether (or not) that person has business insurance. AFTER an unfortunate incident is the WRONG TIME to be thinking about that. When I arrive at your location, you can feel confident that I am fully insured for any eventuality!
I like Angela’s take on ‘unbiased perspective.’ I believe that despite the passion that you have for your product or service, an independent set of eyes, ears and perceptions can likely see things that you may be too close to see, which can result in a finished product that hits all objectives!
Good luck on your next video project–whoever you select to do it!
I’ve been pretty busy the last month or so with projects, so I haven’t had much chance to author an original post. That being said, Mary Lister wrote a killer article that speaks to the compelling reasons why if you aren’t doing video, you should be!
Enjoy reading http://bit.ly/2n1Tz24
I came across this neat little GIF that I’ve nicknamed “The Production Proposal Assist Device.” In most cases when I’m asked to bid on a job, these three elements come into play. The client gets to choose two of them…I get one. The truth is that everything is negotiable these days, but this made me smile, so I thought I’d share.
OK…that was probably an overly dramatic subject line, but if it got your attention, good! The truth is, everyone knows that video continues to gain in importance, marketing-wise, regardless whether we’re talking about a national or global brand, or a small “mom & pop” business–or anything in between. And while implementing video into your marketing mix may not be life-threatening, if your competition is doing it and you’re not, it could be!
Here is, arguably, the first infographic of the year, entitled, “2017: The year of video marketing.” It continues the theme I’ve shared throughout 2016 about the growing relevance of video. Props to UK based HighQ for its compilation.
As we close out the crazy year known as 2016, I would be remiss if I didn’t say a sincere THANK YOU to all the clients I served. And as we head into 2017, there is only one question: GOT VIDEO?
Let’s do something together in this next year and you can see what other clients have learned: Great video does NOT have to break the bank!
**AUTHOR’S NOTE** Originally posted on August 22, 2016. As we approach the new year, this article is particularly relevant to companies looking for excellent quality video. Hiring employees is expensive and I submit First Impressions Video for your consideration as an effective alternative.
Companies in Orange County (CA): If you are looking for an in-house video producer, give me a call! Why incur the expense of salaries and benefits associated with hiring production employees, when for less investment, you can have access to a video professional with thousands of hours of experience shooting corporate “talking heads,” conferences and seminars, training sessions and countless others.
Think about it: If you hire employees to do video production, you have to keep them constantly busy. Now for some companies, that may not be a problem, but for many that just want to shoot an occasional project, that can be more of a financial outlay than is necessary. In instances like that, a quality independent videographer can fit the bill quite nicely. By the way I can also take on assignments in LA, “Inland Empire” (including Palm Springs area) and San Diego County.
And non-profits, this applies to you, as well.
Is your project a destination shoot or out of the Southern California area? With travel expenses covered, this isn’t a problem either!
Great video doesn’t have to break the bank…call 714-979-3850 to set up your next video project!