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Reasons NOT to do your own video

Posted by Terry Wall on June 1, 2017
Posted in: Advertising, Broadcasting, Business, Corporate Videography, Do-It-Yourselfer, Event Videography, Interview Video, Legal Videography, Marketing, Real Estate Video, Video for Health & Wellness, Video for Non-Profits, Video Marketing, Video Production, Videography. Tagged: advertising, business marketing, corporate videography, Costa Mesa Videography, event videography, marketing, marketing video, Orange County Videographer, Orange County Videography, presentation video, video production. Leave a comment

This past December, I posted an article titled, “Independent Contractor vs Employee,” actually a re-release from August, in which I pointed out the advantages of hiring a contractor to do your video instead of using employees to do it. This continues to be an excellent strategy, as pointed out by a number of clients that have become repeat customers. You can see the article here.

Angela Wolf Quaintance wrote an outstanding article in May that appeared on LinkedIn and offers 5 reasons why hiring a professional is better than doing it yourself. You can read her full story here. It is very well outlined, and I would only add a couple of my own thoughts:

Regarding equipment, just as important as having invested five-figures’ worth on professional cameras, microphones, lights, audio and related gear (I have!), is having the skills necessary to use it properly. I’ve studied both still photography and video production, and asking a marketing person to take on this task (video production often falls under a marketing department/budget) may be beyond their skill set.

And before you ask that colleague’s spouse, son or daughter (or any family member, for that matter) to let the camera roll, you might consider whether (or not) that person has business insurance. AFTER an unfortunate incident is the WRONG TIME to be thinking about that. When I arrive at your location, you can feel confident that I am fully insured for any eventuality!

I like Angela’s take on ‘unbiased perspective.’ I believe that despite the passion that you have for your product or service, an independent set of eyes, ears and perceptions can likely see things that you may be too close to see, which can result in a finished product that hits all objectives!

Good luck on your next video project–whoever you select to do it!

 

 

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Videography Glossary

Posted by Terry Wall on April 18, 2017
Posted in: Broadcasting, Corporate Videography, Event Videography, Interview Video, Legal Videography, Life Story Video, Sports Video, TV Sports, Video for Health & Wellness, Video for Non-Profits. Tagged: corporate videography, Costa Mesa Videography, event videography, heritage videography, marketing videography, Orange County Videography, Orange County Wedding Videography, videography, wedding videography. Leave a comment

If you’ve been around a shooting location or in a studio—or if you’re the subject of a video shoot, you may have heard terms flying around that you didn’t recognize. So here is my attempt to “decode” some of these terms for you. This list is by no means complete, but provides some basic insight for the next time you’re around—or in front of—a camera! If you’re a nerd and want to know more, just Google “video (or film) glossary” and have a ball!

Aperture is the size of the opening within your lens that allows light onto the image sensor. Aperture is measured by f-number or f-stops.

Bokeh describes the character of the blur in an image, often used to specifically refer to points of light rendered as fuzzy circles. Bokeh also refers to a more romantic form of imagery, often used in wedding videography.

Boom microphones (“Shotgun” mic) are long, highly directional microphones. They are normally attached to boom poles to capture dialogue in a scene. They also can be mounted directly on cameras to capture long distance sound.

Closeup (CU) A tightly framed camera shot in which the principal subject is viewed at close range, appearing large and dominant on screen. Pulled back slightly is a “medium closeup” while zoomed in very close is an “extreme closeup (ECU or XCU).

Composition Visual make-up of a video picture, including such variables as balance, framing, field of view and texture all aesthetic considerations. Combined qualities form an image that’s pleasing to view.

Depth of field Range in front of a camera’s lens in which objects appear in focus. Depth of field varies with subject-to-camera distance, focal length of a camera lens and a camera’s aperture setting. See “Bokeh.”

Establishing shot Opening image of a program or scene. Usually, it’s a wide and/or distant perspective that orients viewers to the overall setting and surroundings.

Gaff tape (or gaffers tape) is a type of non-damaging, super durable tape used on film sets, most often by the gaffer and grip department. NOT duct tape!!

Headroom Space between the top of a subject’s head and a monitor’s upper-screen edge. Too much headroom makes the subject appear to fall out of the frame.

Lavalier (or “lav”) microphone is a small clip-on microphone that attaches to the subjects clothing. Normally used on TV newscasts or variety shows that require sound to be captured from the subject without it being obvious that there is a microphone attached. Lavs and shotguns are the two most-used microphones in my audio kit.

Long shot (LS) Camera view of a subject or scene from a distance, showing a broad perspective.

Medium shot (MS) Defines any camera perspective between long shot and closeup, viewing the subjects from a medium distance.

Nose room The distance between the subject and the edge of the frame in the direction the subject is looking. Also called “look room.”

Over-the-shoulder shot View of the primary subject with the back of another person’s shoulder and head in the foreground. Routinely used in interview situations.

Pan Horizontal camera pivot, right to left or left to right, from a stationary position.

Pedestal A camera move vertically lowering or raising the camcorder, approaching either the floor or the ceiling, while keeping the camera level. NOT a tilt.

Point-of-view shot (POV) Shot perspective whereby the video camera assumes a subject’s view and thus viewers see what the subject sees.

Rack focus Shifting focus between subjects in the background and foreground so a viewer’s attention moves from subject to subject as the focus shifts. Watch for this move the next time you’re watching a TV show or movie!

Two-shot A camera view including two subjects, most generally applicable to interview situations. Add one person and you have a Three-shot!

Tilt Vertical camera rotation (up and down) from a single axis, as on a tripod.

Tracking Lateral camera movement that travels with a moving subject. The camcorder should maintain a regulated distance from the subject. NOT a pan.

Whip pan (swish pan) Extremely rapid camera movement from left to right or right to left, appearing as an image blur. Two such pans in the same direction, edited together one moving from, the other moving to a stationary shot can effectively convey the passage of time or a change of location.

Zoom shot makes the subject larger or smaller within the frame simply by shifting the lens elements inside to change focal lengths. This magnifies the view of the subject while the camera itself remains stationary. A Snap Zoom is a very rapid zoom move, intended to convey energy.

 

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“37 Statistics”

Posted by Terry Wall on March 20, 2017
Posted in: Advertising, Business, Corporate Videography, Digital Marketing, Event Videography, Internet Marketing, Interview Video, Lead Generation, Leads, Marketing, Online Marketing, Real Estate Video, Video for Health & Wellness, Video for Non-Profits, Video Marketing. Tagged: advertising, business marketing, corporate videography, Costa Mesa Videography, event video, marketing, marketing video, Orange County Videography, presentation video, video production, videography. Leave a comment

I’ve been pretty busy the last month or so with projects, so I haven’t had much chance to author an original post. That being said, Mary Lister wrote a killer article that speaks to the compelling reasons why if you aren’t doing video, you should be!

Enjoy reading http://bit.ly/2n1Tz24

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“The Production Proposal Assist Device”

Posted by Terry Wall on February 23, 2017
Posted in: Advertising, Corporate Videography, Event Videography, Interview Video, Legal Videography, Marketing, Video Production, Videography. Tagged: advertising, business marketing, corporate videography, event videography, marketing, marketing video, marketing videography, video production, videography. Leave a comment

I came across this neat little GIF that I’ve nicknamed “The Production Proposal Assist Device.” In most cases when I’m asked to bid on a job, these three elements come into play. The client gets to choose two of them…I get one. The truth is that everything is negotiable these days, but this made me smile, so I thought I’d share.

goodcheapfast

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8 Video Marketing Mistakes

Posted by Terry Wall on February 10, 2017
Posted in: Advertising, Corporate Videography, Digital Marketing, Do-It-Yourselfer, Event Videography, Internet Marketing, Lead Generation, Marketing, Online Marketing, TV Sports, Video for Non-Profits, Videography. Tagged: advertising, business marketing, corporate videography, Costa Mesa Videography, marketing, marketing videography, Orange County Videographer, Orange County Videography, presentation video, product video, service video, video production, videography. Leave a comment

Cole-Brad Lomenick-BLUR

Avoiding these common mistakes will help you create a video marketing strategy that will connect, resonate, and engage with your target audience. This will increase traffic to your website and improve sales.

1. Excessive “hard selling”

When you apply the “hard sell,” it is much like asking your first date to marry you. There is a very remote possibility, but you increase chances by building a relationship step by step. By creating teaser videos, you will intrigue potential clients and establish a continued relationship.

2. Videos are not part of a campaign

You may only get one chance to make a first impression, and as a result, many companies tend to overload their customer base with info. Pace your message and leave something to the imagination without exhausting the rather short attention span of your viewer.

Campaigns are the way to go. Rather than creating a single five-minute video, entrepreneurs should focus on a multi-faceted approach to creating a two-minute video in concert with six 30-second segments. That still adds up to a total of five minutes. The attention span of viewers is now so short, that short, informative, entertaining, and to-the-point videos are required.

3. Poor title and SEO

Interesting titles and effective tagging are essential in maximizing your SEO and harnessing your views. Having a great video no one can find renders all production efforts useless.

4. Disharmonized content

Video marketing is not just about visual images. Effective videos all harmonize the images with the best use of voice and text. Take these components into consideration when producing your video. Everything needs to be deliberate and intentionally planned.

5. Focus on products, not people

If facts tell and stories sell, then do not make your video a list of facts about your products. Focus on telling stories about people using your products and the benefits that they derive from using them. If your story is well told, people will seek out more information.

6. Not harnessing the power of video

If a picture paints a thousand words, just imagine how much a well-crafted video can communicate. Just make sure that your videos portray the right content and in the right essence. Videos are all about style, and style is actually more important than content. The style needs to be authentic to your brand, elevate your message, and make it resonate with your target audience.

7. Under-using available social media platforms

YouTube is great, but it is not the only game in town, as shown above. Maximize both your reach and your SEO by publishing your videos on all platforms. This does not mean pasting a YouTube link on the other platforms. When you load your video into platforms natively, you get twice as many views. In addition, do not forget email. As the infographic above showed, including a video in your emails will increase click-through rates by 200 to 300 percent. If you want to know how to do that, either ask Sean Sloan (our resident SEO/SEM expert) or me.

8. Videos are too long

We live in a world of immediate gratification and societal ADD. Therein lies the magic formula to capture your audience in a comprehensive, entertaining, yet limited stage. As you can see in the descriptions above, sometimes 10 seconds are all you have, and even TV commercials are being produced as 15 second spots!

So get out there and create! Just know what the critical success factors are, and you can be wildly successful. And if you need any help, just give First Impressions Video a call!

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Capture a killer interview! — An update

Posted by Terry Wall on February 4, 2017
Posted in: Business, Corporate Videography, Event Videography, Heritage Videography, Legal Videography, Life Story Video, Videography. Tagged: advertising, biographical video, biographical videography, business marketing, corporate videography, Costa Mesa Videographer, Costa Mesa Videography, event videography, family video, family videography, heritage video, heritage videography, marketing, Orange County Videographer, Orange County Videography, presentation video, video production, videography. Leave a comment

CinematographyStudio_Medium

**AUTHOR’S NOTE**  I first wrote this article in September, 2014. Having now done hundreds of interview videos since then, the 6 points I detailed in 2014 take on even greater meaning, so I thought I’d “rebroadcast” the post. I would also add a seventh point: When speaking in front of a camera, it isn’t necessary to try to remember a long passage or thought! When you get to a point where you’re not sure what you want to say next, just pause–while still looking at the same spot–collect your thoughts, and continue. Seasoned pros know this neat little trick and now, you do too! Your editor will love you because editing your session will be much simpler when there are pauses that can be easily put together, creating a nice, cohesive interview! 

About a year ago, I wrote on my blog about giving a great interview, in which I tapped into my friend Steve Cooper’s article (hitchedmag.com) for some terrific insights. Recently, I shot interview-type videos for a number of corporate and non-profit clients and it sparked a few new thoughts that are worth sharing, for the next time you are asked to be interviewed on camera.

  1. Get comfortable! Make sure that—while attractive to the camera (viewing audience)—your clothing is comfortable. If it’s too tight or binding, it can contribute to your voice sounding constrained. If you’re nervous in front of a camera, an overly snug outfit will only compound the nervousness.
  2. Know your subject material. Create a list of talking points. Notes (as opposed to a script) will allow the conversation to flow smoothly and sound more “normal.” Unless you have expertise working with a teleprompter, I recommend not using one. Also, this is NOT a “gotcha” interview, so I want my subject to be well informed.
  3. I typically recommend the “off camera” style, as if you were talking with someone you know. You’re just “having a conversation.” Plus, off camera interviews pull the subject’s attention away from the camera equipment.
  4. Practice starting your responses. I can’t tell you how many times I’ve had to coach subjects to NOT start every response with ‘um,’ ‘uh,’ ‘like,’ and the dreaded ‘so.’
  5. Shoot with multiple angles and perspectives. Often, I shoot with two cameras to accomplish this. A single medium close-up shot can be a bit monotonous, unless you are going for a very specific look! Even if you only have one camera, you can (should) vary the angles and perspectives of the interview. It will be far more interesting. “60 Minutes” set the standard for this approach.
  6. Shoot “cutaways” (sometimes called “b-roll”) of other interesting areas that support the interview that can be edited into the final product. Again, this helps keep the interest level up and boredom to a minimum.

And finally, start with the end in mind. Even a short interview has a “story arc,” and by knowing where you want the interview to finish, it will simplify the presentation from beginning to end!

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Embrace video in 2017 or die!

Posted by Terry Wall on January 10, 2017
Posted in: Advertising, Corporate Videography, Digital Marketing, Event Videography, Internet Marketing, Interview Video, Marketing, Online Marketing, Real Estate, Real Estate Video, Video for Health & Wellness, Video for Non-Profits, Video Production, Videography. Tagged: advertising, business marketing, corporate videography, Costa Mesa Videography, event video, event videography, marketing, marketing video, marketing videography, Orange County Videography, presentation video, search engine optimization, SEM, SEO, social media marketing, video production, videography. Leave a comment

OK…that was probably an overly dramatic subject line, but if it got your attention, good! The truth is, everyone knows that video continues to gain in importance, marketing-wise, regardless whether we’re talking about a national or global brand, or a small “mom & pop” business–or anything in between. And while implementing video into your marketing mix may not be life-threatening, if your competition is doing it and you’re not, it could be!

Here is, arguably, the first infographic of the year, entitled, “2017: The year of video marketing.” It continues the theme I’ve shared throughout 2016 about the growing relevance of video. Props to UK based HighQ for its compilation.

Enjoy!

2017-the-year-of-video-marketing-infographic-highq

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Post Production – a discipline unto itself!

Posted by Terry Wall on January 3, 2017
Posted in: Corporate Videography, Event Videography, Funeral Video, Heritage Videography, Interview Video, Legal Videography, Life Story Video, Memorial Video, Real Estate Video, Sports Video, Video for Health & Wellness, Video for Non-Profits, Video Production, Video Resume, Videography, Wedding Videography. Tagged: biographical video, corporate videography, event videography, family videography, funeral videography, heritage videography, marketing videography, presentation video, video production, videography, wedding videography. Leave a comment

In my May 21st blog, last year (“Can you give me a ‘ballpark’ quote?”), I broke down the elements of a video production to illustrate what goes into a bid for a project. In that article, I mentioned that post-production is a subject that should have its own story, so here it comes today!

To review, the components that play into how a job is priced includes:

Production Rate

Equipment

Personnel

Post Production

So let’s unpack that last one: Post production. A simplistic definition would describe it as everything that happens after production wraps, leading up to the delivery of the finished video product. It’s only when we drill down further that we find out what that really means…

  • Editing. The art of taking the raw footage—with its audio—and turning it into something useful. I believe too many on the “client side” have limited understanding of what goes into good editing, especially the time it takes to do it right. And there is NO correlation between the aggregate time of the source footage and a finished sequence. Even if the desired time for a video is one minute, it could take hours (or even days) to whittle a lot of raw footage into that really special promo/talking head/commercial piece! A good shooter will capture footage with editing in mind (especially if it’s the same person doing both tasks), but editing is still the process that can take the most time*.

editing

  • Audio. This subject actually has two definitions. The first pertains to adjustments that are often necessary to “sweeten” the audio captured with the source footage. Depending on the quality of that sound, it may not require much work—but it can! A good editor typically has an audio application just as robust as the editing program and I’m pleased to have the Adobe suite that includes Audition, in my workflow arsenal. Nothing can undermine a video like bad audio, so major attention needs to be paid to this crucial element. The second context pertains to the music bed that sometimes rides under the video. This sound track should complement the tone of the visuals and NEVER compete with it. We’ve all seen videos with the audio track WAY TOO LOUD (yes, I’m yelling!), and even with volume controls, an audio track should never overwhelm any spoken word in the video.

audionew

  • Titles, Graphics & Effects. Call this the “glue” that brings everything together, “TG&E” make for a nice opening and closing to your video. Effects should never be so dramatic that they become a distraction; they should be an enhancement to your presentation.

Scrn Shot - MHL Episode

I hope this addresses the point that creating a video is comprised of many moving parts. Make sure your video production company understands them all and can pull the “pieces of the puzzle” together into a cohesive, compelling video!

Happy New Year!

 

* I am often asked how long it takes to edit a project. And while there is no specific answer (no dodge here!), reputable sources (plural) say that it can take from 1 to 5 hours to produce 1 minute of finished video. The range represents the complexity of the edit; the more elements (footage, graphics, titles, music, effects, rendering, color correction and others) the longer it will take. In the context of the “ballpark quote” article, post production can easily be equal to—or even higher than—the cost of production itself.

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My 100th Post! Thanks, and Happy New Year!

Posted by Terry Wall on December 31, 2016
Posted in: Advertising, Corporate Videography, Event Videography, Funeral Video, Heritage Videography, Interview Video, Legal Videography, Life Story Video, Real Estate Video, Sports Video, Video for Health & Wellness, Video for Non-Profits, Video Resume, Videography, Wedding Videography. Tagged: advertising, biographical video, business marketing, corporate videography, Costa Mesa Videographer, Costa Mesa Videography, Costa Mesa Wedding Videographer, event video, event videography, family video, funeral video, heritage video, marketing video, marketing videography, Orange County Videographer, Orange County Videography, Orange County Wedding Videography, presentation video, video production, videography, wedding video. Leave a comment
hny-fiv-2017

hny-fiv-2017

As we close out the crazy year known as 2016, I would be remiss if I didn’t say a sincere THANK YOU to all the clients I served. And as we head into 2017, there is only one question: GOT VIDEO?

Let’s do something together in this next year and you can see what other clients have learned: Great video does NOT have to break the bank!

Cheers!

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Independent Contractor vs Employee

Posted by Terry Wall on December 28, 2016
Posted in: Advertising, Business, Civic Activity, Corporate Videography, Digital Marketing, Event Videography, Internet Marketing, Interview Video, Legal Videography, Marketing, Online Marketing, Real Estate, Video for Non-Profits, Video Production, Videography. Tagged: advertising, business marketing, corporate videography, event videography, marketing, marketing video, Orange County Videography, presentation video, video production, videography. 1 Comment

CinematographyStudio_Medium

**AUTHOR’S NOTE**  Originally posted on August 22, 2016.     As we approach the new year, this article is particularly relevant to companies looking for excellent quality video. Hiring employees is expensive and I submit First Impressions Video for your consideration as an effective alternative.

Companies in Orange County (CA): If you are looking for an in-house video producer, give me a call! Why incur the expense of salaries and benefits associated with hiring production employees, when for less investment, you can have access to a video professional with thousands of hours of experience shooting corporate “talking heads,” conferences and seminars, training sessions and countless others.

Think about it: If you hire employees to do video production, you have to keep them constantly busy. Now for some companies, that may not be a problem, but for many that just want to shoot an occasional project, that can be more of a financial outlay than is necessary. In instances like that, a quality independent videographer can fit the bill quite nicely. By the way I can also take on assignments in LA, “Inland Empire” (including Palm Springs area) and San Diego County.

And non-profits, this applies to you, as well.

Is your project a destination shoot or out of the Southern California area? With travel expenses covered, this isn’t a problem either!

Great video doesn’t have to break the bank…call 714-979-3850 to set up your next video project!

P.S. 

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