As we close out the crazy year known as 2016, I would be remiss if I didn’t say a sincere THANK YOU to all the clients I served. And as we head into 2017, there is only one question: GOT VIDEO?
Let’s do something together in this next year and you can see what other clients have learned: Great video does NOT have to break the bank!
First, my sincere thanks to all my clients who entrusted their video work to First Impressions Video! Whether a direct production or as a freelance contributor, 2016 was a very special year, and I am truly grateful! And as we head into 2017, just remember this important axiom: Rule #1…don’t sweat the small stuff. Rule #2…it’s ALL small stuff!
May we all be wildly successful in our respective endeavors in the coming year!
Kari Jo Faulhaber wrote an interesting article about creating a “style” when producing video campaigns. You can read the entire story here. I have spoken quite a bit about “episodic” videos, and this is one area where having a style is essential so that each video in the series has a consistent look and feel.
I recently did an 8-episode series for well-known local business attorney, Mark Holmes, and each piece has the same opening and closing graphics, fonts, “lower thirds” and music bed, with the content itself the unique component of each. Additional continuity comes through the use of the “bug” in the lower right corner of the frame. If you’d like to check out any of the 8 episodes, you can go here: https://vimeopro.com/user17881499/markdholmeslaw
When it’s time to produce your next video, or video series, let’s sit down and talk about the best way to develop your style!
In the never ending struggle to acquire reviews that honestly reflect my relationship with my clients, I am taking a different tack today. Once again, Yelp filtered out reviews from real clients who think highly enough of my work to award me with 5 stars on Yelp. Unfortunately, Yelp’s “recommendation software” doesn’t share the view of MY OWN CLIENTS!! But the hell with Yelp! Here you can see comments from several of my SATISFIED CUSTOMERS, that they don’t want anyone to see. That is, until I buy advertising from them, and THAT JUST AIN’T GONNA HAPPEN!!
I don’t work in retail or the restaurant/hospitality sectors who get thousands of reviewable transactions a year. My client list is a fraction of that…and I’m having a good year! So if Yelp hides HALF of my reviews, is there any wonder why I’m pissed? Maybe one day they’ll figure out that they need to treat service sector businesses differently than those in retail/restaurant/hospitality.
But for now, Yelp, YOU STILL SUCK!!
**UPDATE** As of yesterday, 5/24/16, LinkedIn has added videographers to the categories on their ProFinder site. BRAVO!!
This morning, I received an email from LinkedIn “inviting” me to participate in a pilot program with LinkedIn ProFinder. This is LinkedIn’s venture into “lead-gen,” presumably to compete with Thumbtack, Angie’s List and so many other portals used by SMBs to help grow their respective businesses. I was pleased to see LinkedIn have a go at this, but was immediately repulsed by what I saw as I attempted to set up my business to possibly get leads: THERE WAS NO CATEGORY FOR VIDEOGRAPHERS!! The closest thing I could find was ‘video editing,’ which is only one element of what video professionals do! Now comes the stake in every video person’s heart: Photography! There were all manner of categories for photographers, but only one for video! This is NOT a slam at photographers! I started in still photography over 40 years ago, so I have no beef with my still shooter counterparts. It’s just that video people have gotten short shrift long enough, and it’s time to take a stand.
I am sick and tired of videographers not getting their proper due–or respect! It seems that most lead-gen portals recognize photography, but rarely–on the first blush–list videographers autonomously. This is a colossal blunder and all you have to do is read the hundreds of articles that espouse the importance of video for businesses–small and large. I would expect better of LinkedIn and remember: YOU INVITED ME for the ‘beta test.’
The title of this Pulse says LinkedIn ‘misses’ an opportunity. It can still be fixed…I suggest that someone jump on this promptly. It shouldn’t be that hard to correct.
That is all. A final point: If LinkedIn makes this change and includes more video-oriented categories, I will make note of it here.
Borrell Associates recently conducted its Local Online Advertising Conference in New York City. CEO Gordon Borrell typically kicks off his conferences with predictions for the next 2 to 5 years. One of his overarching themes pertained to video and to amplify Gordon’s point, Brian Russell, Chief Operating Officer of Media Distribution Solutions—and a company I do work for, shared some stunning research about the power of video in marketing for local businesses:
- Having video on your website makes it 53 times more likely to show up on Google
- Video causes people to stay longer on your site by an average of 2 minutes
- Video is shared 1,200% more than photos and texts combined
- Emails with videos get 50% more clicks compared to emails without video
The takeaway is that video is clearly the new frontier in capturing attention in your marketing. I agree with Gordon and Brian!
I just received my second recognition from Thumbtack, as one of its “Best Of” videographers across the nation for 2016. I work hard to get excellent reviews from my clients, including re-shoots, in the rare instances where they may be necessary. Doing “whatever it takes” helps define my business and I am grateful for the customers who voice their positive thoughts.